What questions should boards be asking in relation to revenue generation?

In this edition of Associations Evolve 2025 & Beyond, our CEO and Founder, Deanna Varga challenges Boards to ask questions regarding revenue diversification, risk management, and technology’s impact on costs and opportunities. She poses key considerations including leveraging sponsorships, education, AI, and brand partnerships while aligning strategies with evolving member expectations and fostering a sustainable, innovative income model.

You can download the magazine here and read the article on page 116.