“GEMS Event Management engaged Mayvin Global/Deanna Varga to provide executive coaching. We required strategic marketing, to develop structure and frameworks around our marketing plan, particularly with the impact of COVID-19. With Deanna’s expertise in business events and deep understanding of associations, she was able to provide practical, timely advice that was easy to implement. Her manner and approach was consultative, ensuring regular check-ins as well as providing adhoc advice when we needed it. Her skills, expertise and advice lead to doors opening that otherwise would not have. As an SME, this was an investment we considered worthwhile and would highly recommend Mayvin Global and Deanna”.
Director Marketing & Business Development
"Deanna assisted Clockwise Consulting in launching representation of the Los Angeles Tourism and Convention Board into the Australian Business Events market. Deanna's reputation and connections in the sector enabled us to open doors in a short time frame. Deanna's strategic approach, relationship development and knowledge of the business events sector in addition to her passion was highly beneficial to our business."
Director Clockwise Consulting
Tourism Central Coast
"In 2019-20, Tourism Central Coast have had the pleasure of working with Mayvin Global on business events opportunities for our industry, including engaging Deanna Varga to deliver a webinar on the value of business events.
Deanna’s expertise, experience and tailored presentation skills were effective in engaging with an audience of businesses ranging from those with no experience in the business events sector, to large organisations for whom the sector is commercially and strategically very important. Mayvin Global demonstrated extensive knowledge across and pre-eminent expertise in delivering a virtual event that was engaging, informative and of practical value to our tourism business community.
I have no hesitation in recommending Deanna and Mayvin Global for their insights, expertise and experience in business events, both physical and virtual."
Director, Industry Services and Partnerships
Women in Tourism (Australia)
“The Mayvin Global team of experts were committed to this project and of particular value was their deep understanding of tourism. Deanna and her team drove the project which was invaluable, as I didn’t have the time to drive it. They had to contend with changes to the schedule as a result of bushfires and then COVID-19, and their ability to develop new approaches or options and still deliver a strategy and recommendations was to be commended. The outcomes of this will shape the future of Women in Tourism. Thanks Deanna, Lynda, Kirsty and Ashleigh.”
Co-Founder Women in Tourism (Australia)
"Web Noise engaged Deanna Varga to conduct a training module as part of the program we deliver to LGNSW. The session Social Media for Local Councillors is a half day interactive face to face workshop. With the impact of COVID-19, this training had to move to virtual delivery.
From the outset, Deanna was professional, not fazed by the format change, demonstrated a deep understanding of the content and importantly a depth of knowledge of Local Councillors and what would resonate. Keeping Councillor’s attention for a half day is no easy task – and Deanna from Mayvin Global delivered. She really thought about how to adapt the content and delivery methods to reflect the virtual environment and ensure clear takeaways for attendees.
As a small business, our reputation means everything. Deanna was respectful and considerate of our brand and representing us. Following the feedback from her training session, we have re-engaged Deanna for future training programs."
Local Government NSW
"Mayvin Global was engaged to support LGNSW in revitalising our annual tourism conference program content, targeted to LGNSW Councils. Deanna and Sally brought strategic insights as tourism subject matter experts and also demonstrated a deep understanding of business events. Mayvin Global made speaker and topic recommendations that were adopted as well as opened doors to their extensive network.
Their appreciation for the Not for Profit sector and what a conference means to us as an organisation has added an additional dimension. We are very much looking forward to the Tourism 2020 conference and the refreshed program."
Corporate Event Specialist
“Mayvin Global were engaged by Bleached Arts to conduct a feasibility review of one of our Gold Coast based performing arts projects.
We found them to be strategic in their approach, providing key commercialisation advice and were respectful of key stakeholders. We had project delays unrelated to the work provided by Mayvin Global, however, they were flexible and provided suggestions to address the impacts as well as identifying the risks of go/no go actions. The commercial expertise provided by Mayvin Global has given us important insights into our business.”
Business Events Sarawak
“Mighty thanks for your expertise in helping our associations in areas of sustainable growth and sharing tips on income generation. Without Mayvin Global, these associations may not have connected or created collaborations.
Sharing your views and perspective as an Australian in introducing and updating the Sarawak industry was vital! We needed that nudge that only an outsider can give. We realised that we have so much “real estate” to improve in the areas of services and the decision-making process.
We’re glad we made the right choice. Thank you, Deanna, and Virginia Loyola.”
Dylan Redas Noel
Head of Industry Development
"Deanna Varga of Mayvin Global was engaged by AGB Events to work with us on strategy development with the aim of attracting new business. Deanna went well above the agreed brief, she is incredibly attuned to the international arts and tourism industry and has an excellent and open manner with her clients. Deanna is an authentic leader in her field and highly recommended.”
Founder & CEO
“Deanna Varga/Mayvin Global have helped us secure new commercial opportunities and brought strategic partnerships to us as well as our clients.
They bring savvy strategy, vision and a broad range of connections to our business – which as a family run operation is instrumental. They deliver on time, and I would consider them valuable partners in business events and for tapping into the cultural sector."
Museum of Applied Arts & Sciences
“Deanna’s overall strategy enabled us to refine and focus our tourism offer, one that engages both domestic and international audiences, within the context of envisaging the museum’s overarching future and new flagship site in Parramatta.
The findings were incredibly helpful and included quick wins that we could enact immediately.”
Director Programs & Engagement
Australian Cycling Holidays
“As the owner of a small tourism business, I have nothing but praise for Deanna. I engaged Deanna to assist in preparing a submission for a Tourism Product Development Grant.
Deanna brought to the table an in-depth knowledge of the tourism industry, a great ability to identify new opportunities and avenues, the experience to pull it all together, and the energy to inspire. Her advice and input were definitely instrumental to securing the product development grant for Australian Cycling Holidays.“
"Destinations International engaged Deanna and Mayvin Global to assist with the roll out of the Economic Impact Calculator in Australia from August 2019 until March 2020. This was a first for Australia and a significant achievement.
Deanna’s tenacity as well as understanding of the market and bureaux was instrumental to our organization in moving a complex initiative forward, generating specific and measurable results.
As an organization with a global reach, Deanna’s leadership and strategic insights were exactly what we needed in this project.
We look forward to the opportunity to work with Deanna and Mayvin Global again in the future".
EVP, Global Development and Strategic Alliances Destinations International
China National Convention Centre
“We loved working with Deanna, she was responsive, understood our need for documentation in a certain way as well as our limited budget which she has cost effectively and creatively worked with to create the best possible impact. All the way Deanna has been nothing but positive to work with.”
Agenda Paris Communication Agency
"Agenda is a communication agency based in Paris with a branch in Australia. We have been working with Mayvin Global on a regular basis since September 2017. The first consultation was a pricing review of our international conference Communicating the Museum. We needed a solution that would deliver a long term financially sustainable business model. Our second consultation is an ongoing sales campaign conducted for our fundraising conference, Culture Business.
We appointed Deanna Varga to lead these projects as she understands the cultural sector, has an extensive network in the tourism sector, knows our target audiences and our business requirements very well. She developed practical and implementable solutions for the immediate and long term.
Deanna and her team at Mayvin Global always deliver above expectations, with practical solutions demonstrating a solid understanding of the cultural sector and our SME business. Mayvin Global is a business that thinks creatively, innovatively, is responsive to their client and overall a pleasure to work with."
Art Gallery of NSW
"They provided sound strategic advice and milestones working with the Gallery's marketing team and using deep knowledge of the tourism industry."
Director Marketing, Development, Memberships
Australian Association of Convention Bureaux
“Mayvin Global undertook a project to review our annual conference and set a new future direction with growth and profitability as a core focus, while keeping true to our purpose. The Mayvin Global team applied a professional external perspective, leveraging individual specialties to best effect.
The experience of the team showcased a blend of survey engagement as well as financial analysis and forecasts. The resulting report responded directly to the brief and was clear and concise – making it easy for a Board to digest and make strategic decisions on. The success of the Mayvin Global consultancy is evidenced by our implementation of key recommendations.”