Mission & Margin: Strategic Advice for Association Success (Interview with The Iceberg)

Off the back of her COVID and Association Toolkit White Papers, Deanna Varga, CEO & Founder of Mayvin Global, talks to The Iceberg about her follow up White Paper series: Mission and Margin. This 3 volume series, examines three strategic areas of attention: Financial Sustainability, Mitigating Risk and Innovating for Growth. Deanna notes that associations frequently struggle to find concrete examples of strategic change that their peers have instigated, and her papers are consequently filled with practical advice based on real association experiences. She also highlights the importance of collaboration, especially when creating new events to fill unmet member needs. Watch now.