Have you really thought about who’s job is commercialisation and revenue diversification? What is paying for whom, within your association? Is your reliance on membership fees risky?
These are a few of the issues explored by Deanna Varga in her contribution to the ‘Associations Evolve: 2023 & Beyond Journal.’
Click here to read Deanna Varga's article on page 82. This year’s journal features articles from over 50 association thought leaders from around the globe, providing useful insights and inspiration for association professionals.
Thanks to Belinda Moore and team for this latest edition of the Journal and the opportunity to contribute.