MUSEUM OF APPLIED ARTS & SCIENCES
The Museum of Applied Arts and Sciences (MAAS) was looking to grow its tourism visitation as outlined in the 2022 MAAS Strategic Plan. Tourism had not been a specific focus, yet, despite this, MAAS attracted 31% tourism visitation annually made up from international, interstate and regional NSW visitors.
There were three specific attractions in the MAAS suite, however for this strategy, Sydney Observatory (attracting 25% international visitors) and Powerhouse Museum were the focus.
Two key outcomes were expected:
Audit of MAAS tourism portfolio
Development of tourism strategy for international and domestic (interstate) tourism
The strategy presented recommendations focused on four areas:
Packaging and Ticketing
Given the level of disruption with the announced move, a Quick Wins report was established for MAAS to easily implement. As of 2019, many of the Quick Wins recommendations were executed to a positive outcome.