THE BRIEF

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The ACFA website is the working horse for the association where calls to action from social media, direct marketing and member resource information is stored and disseminated.

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Given Mayvin Global’s deep understanding of revenue streams, particularly in membership models, we were engaged to review selected pages of the website, to assess the content from a membership perspective and also audit its new collateral concepts to ensure all their marketing efforts and digital messaging was in alignment. 

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THE OUTCOME

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The project resulted in a refresh of website and collateral copy focusing on;

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• attracting new members/individuals contemplating membership

• educating new/potential members on what they should anticipate they might need to deal with in running their businesses; and

• position ACFA as the peak industry body – and a solution for all Small to Medium Enterprise requirements

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