AUSTRALIAN CABINET AND FURNITURE ASSOCIATION

Sydney

WEBSITE CONTENT AND COLLATERAL REVIEW

THE BRIEF

The ACFA website is the working horse for the association where calls to action from social media, direct marketing and member resource information is stored and disseminated.

Given Mayvin Global’s deep understanding of revenue streams, particularly in membership models, we were engaged to review selected pages of the website, to assess the content from a membership perspective and also audit its new collateral concepts to ensure all their marketing efforts and digital messaging was in alignment. 

THE OUTCOME

The project resulted in a refresh of website and collateral copy focusing on;

  • attracting new members/individuals contemplating membership

  • educating new/potential members on what they should anticipate they might need to deal with in running their businesses; and

  • position ACFA as the peak industry body – and a solution for all Small to Medium Enterprise requirements

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