Lynda specialises in audience research, and education/ learning across multiple sector and has undertaken many research projects for the NFP, association and government sectors.

Lynda has been working with Deanna since 2013 (when they worked together at the Australian National Maritime Museum). In addition, Lynda has been collaborating with Mayvin Global since 2017 on diverse projects across associations, NFP, tourism and business events.

Some of these projects have included membership surveys and analysis for Assistive Technology Suppliers Australia and Women in Gaming and Hospitality Australasia. In addition they have worked on numerous government audience scoping and research projects including Sydney Harbour Federation Trust, Museums and Galleries of the NT (MAGNT) and National Parks and Wildlife Service NSW.

Lynda and Deanna also co-wrote a research paper Members and Subscribers Report 2019 for the arts sector.

Dr Lynda Kelly has worked in state and federal government for over 35 years and in the cultural industry for 30 years.

She is published widely on audience research, learning and digital trends in the cultural sector, as well as a keynote speaker at a range of national and international conferences.

Lynda Kelly is Managing Director of Lynda Kelly Networks.