Eelian Lee is based in Singapore and started working with Mayvin Global in 2018. She is Director of Xzodus Pte Ltd. EeLian is a Singapore Public Service Commission scholar with experience in marketing, including 8 years with Singapore Airlines Ltd and more than 25 years with two Australian State Tourism Organisations (Western Australia and Australian Capital Territory). Her clients include destination development projects for Tourism Fiji and New York City, servicing Asian markets.​

She has a wealth of expertise in planning, developing and successfully implementing innovative and cost-effective integrated branding and tactical marketing strategies for in tourism event management and in educational services. ​

Ee Lian has been successful in developing integrated campaigns from concept to execution, translating strategies into successful revenue models. ​She has successfully set up an education tourism business consortium, known as Eduspace to provide educational tourism consultancy and educational products in-market representation. She is also a Business Statistics and Economics lecturer at the Singapore Institute of Technology and Singapore Nanyang Polytechnic. ​Ee Lian has a BBA Honours degree from the National University of Singapore and MBA in Statistics/Quantitative Methods, from the Edinburgh Business School, Heriott Watt University.