CEO & Founder
MBA (MGSM), BA TOURISM (UTS), MAICD, ADJUNCT ASSOCIATE PROFESSOR (INDUSTRY) UTS
Founder of Mayvin Global, Deanna’s highly attuned business acumen and extensive experience delivers exceptional commercial and revenue generation in tourism, business events, government agencies and the arts. As a creative thinker and avid storyteller, Deanna is highly skilled in implementing sustainable commercial strategies to drive revenue, profit and visitor engagement across leisure and business to business sectors.
With 25 years' experience across cultural attractions, the media, global hotels, convention bureaux and destination marketing, Deanna is a passionate sales and marketing professional that connects and leverages relationships to inspire change and deliver business growth.
Committed to excellence, Deanna offers solution-oriented leadership to optimise processes, individual capabilities and revenue generation. She provides strategic business reviews with a sales and marketing focus along with implementing and designing business plans that monitor and measure positive outcomes.
Deanna has worked for the Australian National Maritime Museum as Assistant Director Commercial and Visitor Services from 2013 to 2017.
Deanna possesses comprehensive knowledge of revenue raising including fundraising, sponsorship, relationship management, self-generated revenue and developing strategies for financial sustainability.
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