THE BRIEF

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The Property Council of Australia (PCA) engaged Mayvin Global to undertake a review of its sponsorship offering to ensure it remains lockstep with the changing needs of its members and the changing economic climate.

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Sponsorship is a key revenue stream and PCA felt there may be untapped revenue opportunities, plus the timing was right to review their overall approach to managing and delivering and procuring sponsorship.​ 

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THE OUTCOME

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A Sponsorship Pathway Report presented 15 recommendations for PCA’s consideration in 5 key areas – Account Management, Commercial Culture, Financial Opportunities, Data/Analysis and Capability Building. 

 

PCA is in the process of adopting the recommendations and streamlining their processes to increase revenue secured, while enhancing member engagement and experience when sponsoring or partnering with PCA.