DEVELOPING EAST ARNHEM LIMITED

East Arnhem Land NT

EVENT FEASIBILITY REVIEW

THE BRIEF

Developing East Arnhem Limited (DEAL) is a not-for-profit economic development body established in November 2014. In 2020, it partnered with Yolngu Radio, and hosted an online concert series called East Arnhem Live.

Mayvin Global partnered with NT Events industry experts Agentur and  economic and social impact modelling experts IER to deliver the review.

Mayvin Global lead this live event feasibility review to determine if this online event could translate to a commercially viable physical event for the Gove Peninsula in the Northern Territory.

METHODOLOGY

With a combined collaborative understanding and deep knowledge of start-up festivals and events, desk research, operational, financial, social and economic analysis was undertaken including stakeholder consultation and a site inspection to inform the project.

OUTCOME

As a result of the Feasibility Review, the event is being scoped for late September early October 2022.

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"From inception to delivery, the Mayvin Global team were easy to work with, professional and responsive in their approach. The combined expertise of Mayvin Global, Agentur and IER delivered a comprehensive and high-quality feasibility study."

Ryley Heap, Tourism Officer
Developing East Arnhem Limited

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