NATIONAL PARKS & WILDLIFE SERVICE NSW

Regional NSW

TOURISM MARKET SOUNDING

THE BRIEF

Hill End is located in Regional NSW, about 4 hours drive from Sydney.

 

Mayvin Global’s brief was to conduct market sounding with key stakeholders (from government to local residents and tourism operators within Hill End, Bathurst and Mudgee), with a focus on understanding and determining what would attract high yield visitors to visit, spend money and stay longer in Hill End or the surrounding regions of Bathurst, Mudgee and Orange.

​The Market Sounding Findings were mapped against six factors considered to make a world class heritage attraction:​

  • Precinct Thinking​

  • Unifying Experience​

  • Constant Site and Business Evolution​

  • Immersion and Emotional Engagement​

  • Seasonality and Tailored Programming​

  • Measuring and Capitalising on Value​

THE OUTCOME

Mayvin Global developed 14 key recommendations that were divided into two priority groups.  They were also asked to facilitate a number of NPWS staff workshops with the view of incorporating the findings of the project into future strategic business plans.

“Mayvin Global were professional, strong communicators, understood

and managed the response to the brief well and engaged with multiple stakeholders in a professional, timely and reliable manner.

 

They provided regular (fortnightly) updates on the progress of the project

and raised concerns such as timing or feedback they thought NPWS

should be aware of, in a timely manner.”

Project Manager
NPWS
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Our Acknowledgement of Country

Mayvin Global acknowledges Australia's Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to their Elders, both past and present, and to our shared future.

 

Eora | Bundjalung | Larrakia