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Subject Matter Expert, Asia

BBA (Hons) MBA


EeLian joined Mayvin Global in 2019 on a project by project basis. She is primarily engaged for projects with an arts or educational component, particularly when exploring Asian markets.

Eelian Lee is Director of Xzodus Pte Ltd an agency based in Singapore. Eelian is a Singapore Public Service Commission scholar with experience in marketing, including 8 years with Singapore Airlines Ltd and more than 25 years with two Australian State Tourism Organisations (Western Australia and Australian Capital Territory). Her clients include destination development projects for  Tourism Fiji and New York City, servicing Asian markets.

She has been successful in developing integrated campaigns from concept to execution, translating strategies into successful revenue models.

She has successfully set up an education tourism business consortium, known as Eduspace to provide educational tourism consultancy and educational products in-market representation.

She is also a Business Statistics and Economics lecturer at the Singapore Institute of Technology and Singapore Nanyang Polytechnic.

She has a BBA Honours degree from the National University of Singapore and MBA in Statistics/Quantitative Methods, from the Edinburgh Business School, Heriott Watt University.

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